Introducing our first ever Salud NFTs
We step into the NFT market to further bolster the impact digital art has had on the planet and give a new perspective to design, art, personality, and self-expression. The idea is tomake the art and the experiences that come with our NFTs unique and memorable in both the metaverse and the real world. Owners of our one-of-a-kind pieces are entitled to exciting rewards, including 5% of all proceeds from NFT-related merchandise, special access toSalud sessions, and Salud merch such as t-shirts, bucket hats, sweatshirts, bitters, and much more!
Building a community has always been at the forefront of Salud’s mission, and our shiny newNFT collection is a step towards that very goal. As quoted by our CEO, Ajay Shetty, "This is another game-changing avenue of expressing the values that matter to us and ourpatrons—inclusivity, social and ecological responsibility, fresh and uncomplicated ways of connecting with your tribe."
We built the designs around the concept of cusp, i.e., no one fits into a single label or mould, and each one of us is many things, and that has to be celebrated and loved. Theartwork is based on the beautiful principle that our every personality is to be enjoyed. A total of 11 Salud cusp collections will be released as per our roadmap, with the launch centred around them being so much more than just owning exclusive art. Our NFT designs are driven by the passion and creativity of a strong group of people who have their own stories that are fueled by the ideas and goals of Salud.
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When Duality is Singular
When Duality is Singular A man of the world of business and entrepreneurship. A man of the world of creativity and art. Two sides come together to create a singular duality called Salud. It sits always on a Cusp. Its nature to be more than one thing a time.
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When Duality is Singular
When Duality is Singular A man of the world of business and entrepreneurship. A man of the world of creativity and art. Two sides come together to create a singular duality called Salud. It sits always on a Cusp. Its nature to be more than one thing a time.
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'EBB and Flow' by Soul Curry Art
EBB and Flow There are a million charged particles flowing between what makes us unique. An ebb and flow of energy and vibrations flowing through us. Charged particles residing in the in-between spaces of our duality. A coming together of differences, of diversity, of joy, of excitement. A celebration of the forces that are opposing, like the purple that grounds our richness and the stark yellow that soars like the sun. Of forces that make us, the flow that molds us, ebbing and flowing in effervescent harmony.
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‘Fire and Ice’ by Soul Curry Art
Fire and Ice Sometimes we fear the fire, and sometimes we become it. A push and pull of opposites, of energy and vibrance. A play of higher frequencies that collide with the duality of the Salud cusp with a rendition of how we are all made up of fragments of opposing forces. Bits and pieces of fire and ice, of contrasts and juxtapositions. Settled into the spaces of our common humanity.
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Cool Cat
Cool Cat A sneakerhead who could crave cereal at midnight. A mindset rooted in values yet is a confluence of contemporary cultures, open to interpretations that align with aspirational aesthetics. Having spent the early years of his life envisioning a fashionable life and eventually exhibiting a brand for the world in the most inclusive and fashionable manner. Nocturnal, not for the need but for the want of brewing a brand larger than life.
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The Arty Head
The Arty head Inspired by minimalism, detail-oriented craftsmanship, and sharply focused on quality. A testament to patience in chaos. An artsy mind is beyond the box that is internationally aware of the emergent taste, ahead of its time. The never give in approach is as consistent as the calmness of the sea.
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The Visionary
The Visionary It’s serendipitous to be part of such a visionary’s mindset. You don’t get a chance to be part of such game-changing ideas. A versatile entrepreneur who has the acumen to integrate business with a personal flair. Open to mistakes, quick decisions, believes in his people, and ensures nobody can walk over the brand's identity. A tasteful, casually dressed man who entails nothing casual in his work life. Old, wiser, and ferocious as ever. In this chapter of his life, he is running like never before.
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Starboy
Starboy He is the wild horse that has the potential to become Secretariat. But guess what, he plans to be much more than Secretariat. A connoisseur of passion and life. It goes without saying that he is intelligent. unusually intelligent. It radiates from him like waves of mist on hills. You are aware of that intelligence, but it makes you feel cold that yours is inferior. One who could win over your heart by the sheer habit of making you feel like you’re the light of the world. The techno vibe of a party with a heart drowned in the water of Ibiza and a mind as settled as the evening of Ibiza.
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18’s Mamba Mentality
18’s Mamba Mentality Most workaholics are in high-stress, high-energy nerve centers where tantrums are commonplace and emotions are high. When it comes to 18, he is calm as silk in a summer breeze. The aura can groove to any genre of music and can win in rapid fire over knowledge of it. A low-key style while remaining at ease in his own skin. Motivated to take risks at every opportunity given. Someone who could never back down from a bet to play a game of basketball, football, or cricket. A transcendent balanced mind who could turn every 2.0 chance given into a game-changing opportunity.
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Joy of Life
Joy of life Have you ever seen an assortment of values and charm in the soul? An overfilled bowl with your favourite snacks That’s the sense of this NFT. Every getaway from work life leads to a game-changing party sensation that has only been explored by a very close-knit circle. One day, this aspiration will be a multi-dimensional brand for each of you to explore into a personality that has explored the world and has diversified his knowledge.
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Tough Lover
Tough Lover Irrevocably charming, meticulously observant, and exclusively available. The delicate dichotomy speaks to the precarious balance between the introverted, value-oriented persona and the masculine, extroverted deliberation; a storyteller, seemingly harmonious to you, and enduring to make a difference in each one's life.
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NFT, the new age technology has been dominating the world and being part of the emergence has potential opportunities for brands like ours. We have always aimed to stay ahead of the curve and have our audience on Metaverse and Web 3.0 to be the brand’s ambassadors. A premium rewards and benefits program is the heart and soul of ensuring value beyond the impeccably designed digital artwork for Salud NFT collectors. It’s an exciting time for us as we explore the Metaverse and the wearable tech space for possible integrations for the brand and Salud NFT holders in the near future.
Ajay Shetty, Founder & Director – Salud Beverages
Art is where people, ideas, thoughts & feelings come together. It is not a museum thing. It is for everyone. And that has always been the Sauld Life 2.0 credo. About finding the space to express and be who you are, whatever walk of life you come from. Celebration, design, self-expression… this is the heart and soul of Salud, and it will be the heart and soul of our NFTs. A way to take who we are and what we stand for into another realm
Srinivas naidu Creative Director – Salud Beverages
Art is power. It can influence perception, opinion and values. It is a statement on where we are in this moment of history, a reflection of our times. Taking art to the masses with technology and the power of creative thought is the heart of my collaboration with Salud. Loaded with creative expression, our similarities outweigh the differences, harmoniously tied in eternal strings of colour and freedom. At the Cusp of this intersection, is the amalgamation of art, spirit and technology in these unique NFT artworks that have a little Soul and a little Salud. Having closely observed projects coming out of India in the recent past, Salud and Token Runway’s offering happens to be at par with some of the finest in the world, I am really looking forward to this journey.
Ishita Bannerjee (Soul Curry Art)
We are thrilled to share our expertise and be part of this specially curated project for Salud – a first of many in the Indian Web3 offerings. Our collaboration with the brand is a testament to how brands and businesses are successfully utilising new-age tools like Decentralised web and NFTs to empower, connect and create engaging experiences for their consumers. Truth is – we have only seen the tip of the giant iceberg that the digital universe is, and we are excited for what the future has in store for brands and platforms alike.
Priyank Mahajan – Co-Founder – Token Runway
